Below you can view our Solo-Email Advertising process from start to finish. Click each thumbnail for a more detailed screenshot of each stage of the process.

Step 1: Email Message This an example of one our financial alert emails which targets a specific product/service. In this case health insurance savings is being offered via a free quote on our SmarterQuotes.com Website. All of our financial alert emails feature personalized and dynamic content as well as a consistent branded environment with common header and footer elements.

Step 1a: Email Personalization SmarterQuotes solo emails feature a high level of personalization to help deliver relevant content and drive click and conversion rates to 3-5x that of traditional emails. In this sample we've highlighted some of the elements that we use when integrating dynamic personalization into the email ad copy.

Step 1b: Email Footer The footers featured on all outbound financial alert emails contain a wealth of useful information that helps with the ongoing branding efforts of our newsletter and list rewards program. We also feature links to a personalized profile manager where subscribers can set their email preferences (and much more), as well as links to our privacy policy, and of course, an easy 1-click unsubscribe.

Step 2: Micro Site All of our financial alert emails link directly to the SmarterQuotes Website, and because the technology is integrated we can offer fully-customized and personalized micro sites to create the ultimate user experience. Additionally, where applicable, form elements can be pre-populated with data on file to help keep the process simple for the subscriber while driving conversion rates from click to lead upwards of 50%.

Step 2a: Pre-Populated/Personalized Data The following is a close-up look at how customer data on file can be used to pre-populate landing page forms. This helps keep the process quick and easy for the customer and drives conversion rates 2-3x greater than a traditional landing page. All data that is submitted is run through a series of integrity filters to ensure that all delivered leads are valid.

Step 3: Upsell/Co-Reg Path Once a subscriber successfully completes an offer on SmarterQuotes.com, dynamic intelligence is used to upsell that person on additional offers we feel would be most relevant based on a number of factors. We have the ability to feature dedicated/featured campaign upsell, as well as a variety of other co-registration style offers.